Privacy

This website

RedRiverGorgeHiker.com is operated by Red River Gorge Hiker, LLC under the Red River Gorge Hiker brand. It is a static photography and outdoor-interest website. It does not create visitor accounts, run its own online shopping cart, or directly collect payment-card information.

GitHub Pages and ordinary internet infrastructure may process standard technical information needed to deliver and secure the site. Red River Gorge Hiker measurement tools are described below.

Privacy & Analytics

Red River Gorge Hiker uses its own measurement tools to understand traffic, improve the website and Store experience, evaluate marketing campaigns, and understand how visitors move between RedRiverGorgeHiker.com and the Red River Gorge Hiker Store.

RRGH measurement currently includes Google Analytics 4 and, on RedRiverGorgeHiker.com, the Pinterest Tag and Roku advertising page-view measurement. These tools may process information such as page views and site interactions, referring source and campaign information, UTM parameters, approximate geographic information, browser and device information, and pseudonymous identifiers used for measurement and attribution.

Where applicable law permits this measurement to operate on an opt-out basis, RRGH Analytics may be On by default. In jurisdictions where prior consent is required, including at minimum the European Economic Area, United Kingdom, and Switzerland, RRGH Analytics remains Off until the visitor affirmatively turns it On. If Red River Gorge Hiker cannot reliably determine the applicable regional treatment, RRGH Analytics defaults Off.

To determine the country-level regional treatment when no usable first-party country signal is already available, RedRiverGorgeHiker.com may make a direct browser request to Cloudflare’s public network diagnostic service. Cloudflare necessarily receives ordinary network information associated with that request and its diagnostic response may contain network details, including an IP address. Red River Gorge Hiker’s regional-control code uses only the returned two-letter country code, does not intentionally retain the returned IP address or other diagnostic values, and defaults RRGH Analytics Off if the country lookup fails or is invalid.

Visitors can turn RRGH Analytics On or Off at any time using the control displayed at the top of RedRiverGorgeHiker.com and the Red River Gorge Hiker Store. An explicit choice overrides the applicable regional default.

An explicit RRGH Analytics choice is stored in a first-party cookie scoped to redrivergorgehiker.com and is recognized across RedRiverGorgeHiker.com and store.RedRiverGorgeHiker.com. A regional default-On state is not recorded as an affirmative visitor consent choice.

If a visitor turns RRGH Analytics Off, that preference is saved and future RRGH measurement remains Off unless the visitor later changes the setting, subject to applicable legal or browser privacy controls.

The RRGH Analytics control does not disable, modify, or represent analytics or other processing performed independently by Pixels / Fine Art America on the Store.

Google Analytics

Red River Gorge Hiker uses Google Analytics 4 to understand website and Store traffic, traffic sources, campaigns, page usage, and movement between the main website and Store.

Depending on how a visitor uses the sites, Google Analytics may process information such as page views and site interactions; page location and hostname; referring source and campaign information, including UTM campaign parameters; approximate geographic information such as country, region or state, and city; browser and device information; and pseudonymous first-party Analytics identifiers.

Red River Gorge Hiker does not intentionally send Google Analytics buyer names, email addresses, mailing addresses, phone numbers, payment-card information, form contents, or other direct customer-identifying information.

Google may use IP-address information during collection for functions such as routing, security, abuse prevention, and deriving approximate geographic information. Red River Gorge Hiker does not receive visitors’ raw IP addresses through its ordinary GA4 reports.

Google advertising-related consent states remain denied in the approved RRGH implementation. Red River Gorge Hiker does not enable Google Signals, Google Ads remarketing, advertising personalization or audiences, Enhanced Conversions, or user-provided-data collection as part of this implementation.

For more information about Google’s processing when websites use Google services such as Google Analytics, see How Google uses information from sites or apps that use our services (opens in a new tab).

Pinterest measurement

When RRGH Analytics is enabled on RedRiverGorgeHiker.com, Red River Gorge Hiker also uses the Pinterest Tag to understand Pinterest-driven traffic and actions, evaluate Pinterest campaign performance, and support Pinterest advertising measurement.

Information collected through the Pinterest Tag may include page visits, referring source or campaign information, browser and device information, and Pinterest-related first-party identifiers used for measurement and attribution. Information collected through the Pinterest Tag may be shared with Pinterest for campaign measurement and online behavioral advertising purposes.

Where applicable law requires prior consent, Pinterest measurement remains Off until RRGH Analytics is affirmatively enabled. Where applicable privacy law requires Red River Gorge Hiker to honor an opt-out or recognized browser-based privacy signal, the applicable RRGH measurement must remain or become Off.

Red River Gorge Hiker does not enable Pinterest Enhanced Match and does not intentionally send visitor email addresses, phone numbers, names, or other customer-provided identifiers through the Pinterest Tag.

For more information about Pinterest’s privacy practices, see Pinterest’s Privacy Policy (opens in a new tab).

Roku advertising measurement

When RRGH Analytics is enabled on RedRiverGorgeHiker.com, Red River Gorge Hiker may use Roku’s JavaScript advertising pixel to measure page visits and response to Roku advertising campaigns. The current RRGH implementation sends Roku the Page View event only. A Roku Page View is a page-visit measurement and is not treated or described as a purchase conversion.

Roku’s “Enable first-party cookies” option and Automatic Advanced Matching are not enabled for this implementation. Red River Gorge Hiker does not intentionally send Roku buyer names, email addresses, phone numbers, postal addresses, account identifiers, payment information, form contents, purchase or transaction details, revenue amounts, or other direct customer-identifying information through this pixel.

Roku measurement is additionally limited to applicable United States website traffic. The current Roku pixel may load only when RRGH Analytics is effectively On and the resolved governing country is the United States. An explicit RRGH Analytics Off choice or an applicable recognized privacy signal prevents the Roku pixel from loading. Any non-U.S. country, including a consent-required jurisdiction even after an explicit RRGH Analytics Allowed choice, and any unresolved regional state also prevents the Roku pixel from loading. Within the United States, the approved regional default-On path may permit Roku page-view measurement while RRGH Analytics is effectively On; that regional default does not create an affirmative consent record. This U.S.-only Roku restriction does not change GA4 or Pinterest behavior or the shared RRGH Analytics preference.

Email

If you email Red River Gorge Hiker at Info@RedRiverGorgeHiker.com, the information you choose to provide may be retained by Red River Gorge Hiker, LLC when reasonably useful for responding to your message, administering the business, or maintaining ordinary business records.

Red River Gorge Hiker Store and Pixels

Online shopping is provided through the Red River Gorge Hiker Store at store.RedRiverGorgeHiker.com, which is powered by Pixels / Fine Art America. Pixels operates the storefront commerce system and handles checkout, payment processing, order administration, production, shipping, customer service, and returns. Pixels has its own privacy, cookie, analytics, security, and transaction-processing practices that apply when a visitor uses the Store.

Pixels platform analytics operates independently from RRGH Analytics. Turning RRGH Analytics Off does not disable Pixels’ own analytics or other Pixels processing.

When RRGH Analytics is enabled on the Store, Red River Gorge Hiker may use its own Google Analytics measurement to understand Store page views, page locations, referring sources, campaign and UTM information, browser/device information, and related pseudonymous usage information.

Red River Gorge Hiker does not intentionally send buyer names, postal addresses, phone numbers, email addresses, payment-card information, or other direct buyer information to RRGH Google Analytics.

Pixels Pro provides Red River Gorge Hiker with the name, address, phone number, and email address of buyers who place orders through the Red River Gorge Hiker Store. Red River Gorge Hiker may retain information received in connection with an order when reasonably necessary for business administration, customer service, accounting, recordkeeping, or resolving an order-related matter.

Red River Gorge Hiker does not treat the placement of an order, by itself, as consent to receive Red River Gorge Hiker marketing emails. A buyer’s contact information will not be added to a Red River Gorge Hiker marketing list solely because that person made a purchase. Separate signup or consent is required for Red River Gorge Hiker marketing communications.

Questions

Privacy questions may be sent to Info@RedRiverGorgeHiker.com.